The media’s going to evolve, sure. You need to keep pace with what’s going on online or off. But more importantly, you need to keep your finger planted on the pulse of your customer.
Barry Feldman makes a very good point: “The media isn’t the issue. Content is.” In the article Feldman talks about how digital media doesn’t really connect us, its out hearts and minds do. I think his take on this topic is interesting because I haven’t seen anyone address this topic with this much passion before.
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