Social Media Doesn’t Really Connect Us. What Does? By Barry Feldman


The media’s going to evolve, sure. You need to keep pace with what’s going on online or off. But more importantly, you need to keep your finger planted on the pulse of your customer.

Barry Feldman makes a very good point: “The media isn’t the issue. Content is.” In the article Feldman talks about how digital media doesn’t really connect us, its out hearts and minds do. I think his take on this topic is interesting because I haven’t seen anyone address this topic with this much passion before.

Read this article 


3 thoughts on “Social Media Doesn’t Really Connect Us. What Does? By Barry Feldman

  1. This is so true. It doesn’t matter if you have an account with every form of social media out there. If you are not creating content that people want to read or that they don’t identify with, you will not be heard. You are just shouting into the internet void. Communication is about connection, regardless of the format.

  2. Christina, I like this section a lot,
    “Even Steve Jobs isn’t dead.

    He left the building. I’ll give you that. But the man who wanted to make a dent in the world continues to do so like a runaway shopping cart in the parking lot of Creativity World. He’ll be dinging your door as long as you live.

    From his grave, Steve somehow works his way into countless conversations. Why?

    Big ideas don’t die.”

    I understand where the first half of this article is going, I just don’t think there is a great flow from talking about how Steve Jobs and everything else we once loved before the internet such as slideshows, books and mail are living on, and the connection the author is trying to make about how we still need to connect with our hearts and minds while we are surfing the web and then to talking about how meaningful media delivers. Yikes! Kind of don’t see the connection between the top and bottom half of the article.

    With that being said I like the first half and understand where it’s going. I like how the writer points out how how we still have all these things we love they are just in different formats. We may not have many hard copy books anymore but we can access any book we want in a digital form.

    Interesting post.

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