As my brother is a HUGE avid gamer, I always had questioned whether or not the addiction to gaming is similar to social media. The concepts are much alike. In gaming you can be whoever you wish, create friends, and communicate over digital means that don’t require face to face interaction. One would think that social media and gaming could be a match made in heaven, however this article on gameinformer poses the question of why Microsoft stopped their attempts to combine Twitter and Facebook with xbox live. Many comments discuss users opinions on why they do or do not believe social media can work with gaming.
I think that social media failed on Xbox Live because Xbox Live IS social media. I believe that gaming is an entire new level of creating a persona. As some can act different online than they would in person, gaming brings being a different person to a whole new level. In a game you are already emerged into a different world, being a different character in a different setting with goals and tasks to complete. Unlike on facebook or twitter you’re still yourself, just online. Addiction to social media stems from social acceptance. The more friends you have the more popular you are, the better you look online. Similar to the gaming world, the better you are, the more you’re liked and admired, and the more you will play to earn that acceptance. I believe gaming and social media are very similar, and countless simile’s can be drawn between them.