Should small businesses outsource their social media work?

Social media interactions can bring unique insights for organisations, in terms of incremental improvements or radical innovation, as consumers help companies to improve their services and products with feedback.

This article brings up a very good point. If a business plans to learn more about their target audience through social media, then it defeats the purpose to have someone outside of the company posting on their behalf. The same can be said for artists.

Read here.

Kara Berglund

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