In a world full of creators, how do you make your one tiny voice stand out among the masses? First, you watch this TED talk from marketing guru Godin. In this talk, Godin explains why people typically ignore ordinary stuff, and what exactly gets our attention. Specifically, Godin discusses why bad or bizarre ideas really stand out, even doing better than boring ones. If you really want to find out how to make your voice heard in social media and beyond, be sure to check out this talk.