Johanna Blakely: Social Media and the End of Gender

In the past, demographics have been fairly straightforward and easy to read, giving media and advertising companies a simple view of audiences. But with social media and online use, demographics are becoming increasingly harder to track. Media researcher Johanna Blakely discusses how the growth of social media and number of women using online tools has impacted demographics, and how they’ll change the future of media.

<p><ahref=”http://vimeo.com/20242039″>Johanna Blakely: Social Media and the end of gender</a> from <a href=”http://vimeo.com/onesheep”>OneSheep</a&gt; on <ahref=”http://vimeo.com”>Vimeo</a&gt;.</p>

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One thought on “Johanna Blakely: Social Media and the End of Gender

  1. I agree with Johanna Blakely, social media can end societies stereotypes on gender. Taking this video into consideration can help businesses to better focus on their marketing strategies as well individuals like myself to be able to focus on what viewers/costumers are interested in. To piggyback off her idea of shared interest, Facebook just came out with a new way of searching for shared interests called “Graph Search.” The search helps you find others with the same interests presenting more opportunities to meet and hang out with people who share the same interests. This new way of searching for specific interests reflects on what Blakely was saying about the role of gender disappearing.

    Post by: Christina Broccoli

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